How to Use Data, and Eventually AI to Strengthen Customer Relationships
Learn how to foster long-term customer loyalty, build stronger customer relationships, and increase lifetime value (LTV) with an enhanced, modern mobile application designed to leverage AI and support data-driven marketing strategies. Hear the journey Lettuce Entertain You Enterprises (LEYE) undertook to evolve its reservation-only mobile app into a strategic data-gathering asset that delivers a better customer experience that:
- Helped LEYE successfully weather the pandemic
- Drives cross-channel business
- Establishes the foundation for a data-driven AI-supported future
In this session, Jennifer Bell, the innovative CMO of Lettuce Entertain You Enterprises, a Restaurant Business Magazine Power 20 company, will cover:
- The critical steps to using data and AI for a better customer experience and business
- The power of analyzing order history, feedback, and social media activity data
- Personalizing marketing messaging offerings to individual customers
- Optimizing pricing and menu offerings to improve profitability while still providing value to customers
Join us and prepare yourself for the data- and AI-driven future of the restaurant business.
